About the Program

The program trains marketers who are equally well-versed in both classic tools and modern digital technologies. The program places special emphasis on Digital Marketing: you will learn to analyze consumer behavior online, set up advertising campaigns, work with social media, and use analytical tools such as Google Analytics.

Curriculum

• Fundamentals of Marketing: Principles of Marketing, Consumer Behavior, Marketing Research.
• Digital Marketing: Internet Marketing, SMM (Social Media Marketing), Content Marketing.
• Economic Block: Economic Theory, Pricing, Brand Management.
• Analytics and Strategy: Marketing Analytics, Strategic Marketing, Advertising.

Internship and Experience

Students undergo internships in the marketing and advertising departments of manufacturing and trading companies, in advertising and digital agencies, and can also launch their own projects.

Graduates can work as:

• A Marketer or Brand Manager.
• A Digital Marketer.
• An SMM Specialist.
• A specialist in contextual and targeted advertising.
• A Marketing Analyst.